ADVERTISING NEARBY EVENTS AND LANDMARKS
Improving connectivity with the surrounding urban environment
‘Information’
WHY
Station users may be interested in events or new opportunities that are available around them, with the spaces in stations very valuable for the numbers that can be reached.
WHAT
Promotional material can help support cultural events taking place nearby and may have otherwise been overlooked. This promotion can take many forms, such as digital displays, posters, brochures, or announcements over the PA system.
Advertisements can help to promote local businesses and provide extra income for the station. For example, transport operators and authorities could work with local restaurants or hotels to offer discounts or promotions for users who attend a particular event or landmark.