ICONIC STATION IDENTIFIER
Improving connectivity with the surrounding urban environment
‘Wayfinding’
WHY
Station users need to easily identify the entrance into a network. Some may be confused by the various signs due to information noise, mainly if there are several for a single station. This is especially important for those less users familiar with the area.
WHAT
A single identifier, common to all stations in the area, will help indicate the station entrance. This identifier must be recognizable from a distance and unified throughout the entire public transport system. This can also be useful for avoiding promoting one operator over another and can be used in marketing to make the system even more identifiable.